CLIENT: Kevin Fowler

 

DISCIPLINE: Logo + Advertising + Wayfinding

 

CONCEPT: The Mighty Mutt (Mac Ultra Team Trail) Race starts in Petosky Michigan & follows the North Country trail. The 4 member team consists of a 25, 50, 75 & 100 mile runner. All together, each team will run 250 miles. When creating the logos, I wanted to market & engage people who would participate in the race.

 

DESCRIPTION: Created 3 logos that all link together by using same fonts & graphics. Conntecting ‘MIGHTY’ & MICHIGAN with contrasted colors to emphasize the 'MI' abbreviation is a very important element. Using arrows is another effective aspect representing an active & direct feel to the mile marker distances. Overall, the 3 logos have an active & nature feel which perfectly reflects the Mighty Mutt.

 

SOFTWARE: Illustrator + Photoshop